Your story should answer the following:

• What and whom did you ask, and what was at stake?
• What were your feelings or expectations about asking?
• How did you ask? What did you say?
• What was the result or impact?

Tips:

• If your business is central to your story, avoid industry jargon or descriptions that could come across like a promo for your products and services.
• Unsure whether to identify a person or business by name? Ask their permission, omit the name, or use a pseudonym (e.g. “Sam”) or general descriptor (e.g. “My client, a law firm …”)
• Stories about asking in prayer, or asking the universe, while inspiring, are outside the scope of the book.

Stories must:

• be true
• be from your own experience, not secondhand
• not have previously appeared in a print or digital format such as a blog or social media post